Address
11 Robine Est
33710 MOMBRIER
FRANCE
Contact
contact@chocolat-noir.net
Mobile: 06 18 00 34 76
Brand creation

Strategy
Design
Growth!

The CHOCOLAT NOIR agency excels in the art of creating brands that capture the imagination, leave a lasting impression and tell unique storiesgiving rise to some remarkable identities.

Your brand needs us!

Brands created with passion!

A brand is a growth accelerator, an incomparable boost for your
01 // Showcase

Some
examples

The CHOCOLAT NOIR agency has left its distinctive mark on emblematic brands from various sectorsThese include luxury companies, innovative technology start-ups and fashion brands, offering them unique visual and narrative identities.

Creation of graphic identity: Thé Délys

Branding logo brand

Creation of a tea brand: Trésors des Comptoirs

Branding logo brand packaging

Creation of a radio-controlled brand: RC SPIRIT

Branding logo brand

Creation of a clothing brand : Mâle de Mer

Branding logo brand

Creation of a brand of Bordeaux cannelés: Marquise d'Aquitaine

Branding logo brand Selection homepage
02 // theoretical background

The creation
brand

Brand creation is an essential process for any company wishing to stand out in a competitive market. It goes far beyond simply designing a logo or a catchy name. A brand represents a company's identity, its values, its promise to its customers, and the way it wants to be perceived.

The brand creation process begins with in-depth reflection on the company's vision, mission and objectives. This involves defining what the company stands for, what it offers, and how it differentiates itself from its competitors. A clear understanding of the target customer is crucial to adapting the brand to their expectations and needs.

Secondly, brand creation often involves designing a logo, colours, typography and other visual elements that will identify the company. These visual elements must be consistent and reflect the brand's identity. They are designed to elicit an emotional response and reinforce brand recognition.

Brand creation also includes storytelling, i.e. the story the company tells through its messages and communications. This story must be authentic, convincing and memorable. It must show how the company solves its customers' problems and creates value.

Once a brand has been created, it must be carefully managed and maintained. This involves maintaining consistency in all aspects of the company's communications, monitoring customer perception of the brand, and adjusting the strategy if necessary.

At the end of the day, A successful brand should establish an emotional connection with its customers, generate trust and stand out in the minds of consumers. It should be a valuable asset for the company, contributing to its growth and sustainability. Brand building is an essential investment for any business that wants to thrive in today's market.

0 %

of global consumers prefer to buy products from brands they know

0 %

of consumers say that a brand's authenticity influences their purchasing decision

03 // Services

Our
know-how

Creating a brand is a complex process that involves a range of skills and expertise. The four key skills involved in creating a brand are as follows:

Brand strategy

Brand strategy is the foundation of brand creation. It involves defining the brand's objectives, vision, mission and value proposition. Brand strategy experts work on market segmentation, target customer research, defining the brand's personality and creating the positioning strategy.

Visual identity and design

Visual identity is what consumers see and associate with a brand. This includes the design of the logo, colours, typography, graphic elements and other visual elements. Brand designers are responsible for creating a coherent and memorable visual identity that reflects the brand's personality.

Brand communication and storytelling

Brand communication involves telling the brand story in a coherent and convincing way. This includes the creation of advertising messages, marketing content, advertising campaigns, social media strategies and other communication media. Brand communication specialists ensure that the brand's voice and tone are consistent with its overall strategy.

Brand management and evaluation

Brand management is an ongoing process. It involves monitoring consumer perceptions of the brand, adjusting strategy based on feedback, managing potential crises, and protecting the brand's reputation. Brand management professionals use key performance indicators (KPIs) to assess the effectiveness of brand strategy and ensure that the brand remains relevant.

04 // Working together

You are planning to
to work with us?

Contact us using the form below:

Visit our dedicated page

Contact us by email :

CHOCOLAT NOIR agency

Contact us by mobile :

Claude CAZEMAJOUR

06 18 00 34 76

September 17, 2010

Creation of graphic identity: Thé Délys

Complete creation of a tea brand: Thé Délys. Top-of-the-range positioning and a sexy baroque universe!

Website
January 4, 2018

Creation of a tea brand: Trésors des Comptoirs

Complete creation of a tea brand: Trésors des Comptoirs for exclusive distribution in Comptoirs de la Mer shops.

  • Strategy

    Creating a brand territory

  • Design

    A boat atmosphere, long-distance travel, adventure, exoticism, refinement

  • Client

    Comptoir de la Mer

  • Tags

    food, power supply, brand, tea, herbal tea

Website
September 10, 2013

Creation of a radio-controlled brand: RC SPIRIT

Creation of a graphic identity for RC SPIRIT, the RC and model-building expert in Europe.

  • Strategy

    Establish the entity's branding, create a brand territory.

  • Design

    A sporting atmosphere, competition and performance. A dash of MAD MAX!

  • Client

    RC SPIRIT

  • Tags

    brand, model making, radio-controlled, RC

Website
January 20, 2014

Creation of a clothing brand : Mâle de Mer

Total creation of a marine clothing brand: Mâle de Mer. Choice of name, brand universe, logo; everything was done to create a...

Website

Creation of a brand of Bordeaux cannelés: Marquise d'Aquitaine

Complete creation of a brand of Bordeaux cannelés: Marquise d'Aquitaine. Choice of name, brand universe, logo, photo shoot at the Grand Théâtre de...

Website

Claude CAZEMAJOUR

Founder and inveterate gourmet

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