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In person, at a trade fair, in your shop, leave a tangible traceThe catalogue is a tangible way of showcasing your services or product ranges.
In the nautical, medical and tableware sectors, we have had the opportunity to work with major brands and retailers. Everyone has their own issues, communication objectives and data management processes. And so.., we have acquired extensive expertise in data management and execution.
Yachting & outdoor catalogues
Services & IT Catalogue
The four main skills involved in creating catalogues are visual design, product writing and description, product selection and organisation, and project management and printing. By combining these skills, you can create an attractive, informative and effective catalogue to promote your products or services.
Visual design is a crucial aspect of creating an attractive catalogue. This involves choosing a coherent and aesthetic layout, using design elements such as typography, colours, images and illustrations. The visual design must be adapted to your target audience and your company's brand image. It must also be easy to read and navigate, ensuring that products are presented in a clear and attractive way.
- Brand universe
- Graphic charter
- Compliance with legibility rules
- Respecting areas of visual attraction
- Typographic choices
- Page layout
- Execution
The writing and description of products are essential to capture readers' attention and encourage them to buy. It's important to write concise but informative descriptions, highlighting the key features, benefits and differentiators of each product. Use persuasive and evocative language to arouse readers' interest. Make sure you also include all the important information such as dimensions, materials, colour options, etc.
- Securities
- Descriptions
- Technical illustrations
- Diagrams & assemblies
- Copywriting
It's crucial to select the right products to include in your catalogue for your target market. You need to understand your customers' needs and preferences in order to choose relevant and attractive products. Organise products logically, using clear categories, sub-categories and sections. Make sure the catalogue structure is easy to navigatewith indexes and tables of contents if necessary.
- Classification of brands
- Product hierarchy
- Creating families & groups
- Choosing the "headliners
- Pre-testing
Creating a catalogue also involves managing the project as a whole, ensuring that deadlines and budgets are met. It is important to plan every stage of the processfrom initial concept to final print. You may need to work with graphic designers, copywriters, photographers and printers to produce a high-quality catalogue. Make sure you follow the correct printing procedures for professional results.
- Compliance with printing standards
- PDF standard file x-4
- Gateway to the printer
- Proof and proof management