Creation of a flyer for a village hall - Mombrier

The Briefing:

The project began with an in-depth briefing session between the town hall team and Chocolat Noir's creative team. The objective was clear: to design a flyer that captured the friendly, festive spirit of the Apéro Village. The Town Hall wanted to highlight the values of sharing and community, while providing effective information on the practical details of the event.

Design :

Chocolat Noir began with a research and brainstorming phase. The creative team drew inspiration from Mombrier's picturesque architecture, local traditions and the conviviality of village aperitifs. The final flyer design featured a warm and welcoming illustration of the village, incorporating recognisable elements of Mombrier. The colours were bright but warm, evoking summer evenings.

Typography and the Message :

Particular attention was paid to the typography, chosen for its legibility and character. The message was concise but engaging, inviting residents and visitors to come together for a moment of relaxation and fun. Practical information (date, time, venue) was clearly indicated, with a call to action encouraging participation.

Production and Distribution :

Once the design had been approved by the local council, Chocolat Noir oversaw the production of the flyers. Printed in high quality, they were distributed in strategic locations around Mombrier and surrounding areas, attracting the attention of the local community and tourists alike.

Conclusion:

The flyer designed by Chocolat Noir for the Apéro Village in Mombrier was a resounding success. Not only did it attract a large number of participants to the event, but it also reinforced the sense of community within the village. This collaboration between Mombrier Town Council and Chocolat Noir demonstrated how effective visual communication can play a crucial role in the success of a local event.