The attacking pack :
Provide technical functions (containment, protection, ergonomics), identify the brand and nature of the product.
Colours have connotations and their symbolism varies according to culture and product family.
Technical, aesthetic, practical, ecological, economic: the choice of material is highly strategic.
In addition to the legal and informative functions of the label, it provides consumers with a genuine advertising message.
A solid brand strategyCombined with a coherent visual identity, persuasive communication and effective management, this contributes to the development of a brand in the market and its long-term success.