Address
11 Robine Est
33710 MOMBRIER
FRANCE
Contact
contact@chocolat-noir.net
Mobile: 06 18 00 34 76
Press announcement
& magazine advertising.

A forum
for your company.

Your press campaigns

We create, optimise and support your press campaigns.

Strategy

Catchy title

The headline is the key element of your press advert, as it must grab the reader's attention and encourage them to read on. Choose a short, punchy and informative headline that sums up the essence of your ad and arouses interest..

Content

Main message

Clearly identify the main message you want to communicate in your press announcement. This could be a new product, an upcoming event, an important initiative, etc. Make sure that this message is clearly expressed at the beginning of the advert and that it remains consistent throughout the text..

Design

Clear, concise structure

When writing your press announcement, make sure you follow a clear and concise structure. Start with the most important information, then expand on the relevant details. Avoid sentences that are too long and complex technical terms. Use simple, direct language to make it easier to understand.

Publi-reportage

Useful, hard-hitting information

Include relevant and interesting information in your press release. Give concrete facts, figures, real-life examples or testimonials to back up your claims. This will help to boost the credibility of your ad and arouse the interest of readers.

Fashion advertising: COMPTOIR DE LA MER Arcachon

Fashion advertising: COMPTOIR DE LA MER Arcachon

Advertising SOROMAP masts

Advertising SOROMAP masts

Sponsorship advertising: COUSIN Trestec and Thomas COVILLE

Sponsorship advertising: COUSIN Trestec and Thomas COVILLE

Advertising organic cosmetics JACQUES PALTZ

Advertising organic cosmetics JACQUES PALTZ

Advertising marine ropes : COUSIN Trestec

Advertising marine ropes : COUSIN Trestec

Organic press announcement: JACQUES PALTZ cosmetics

Organic press announcement: JACQUES PALTZ cosmetics

Press release: COMPTOIR DE LA MER Arcachon

Press release: COMPTOIR DE LA MER Arcachon

Beacher boat advertising: Nautic Service

Beacher boat advertising: Nautic Service

Advertising winter sales: COMPTOIR DE LA MER Arcachon

Advertising winter sales: COMPTOIR DE LA MER Arcachon

Advertising : COMPTOIR DE LA MER Arcachon

Advertising : COMPTOIR DE LA MER Arcachon

Yachting press announcement: SOROMAP

Yachting press announcement: SOROMAP

Areas of intervention

For all formats and all presses!

For over 20 years,
we are working
with all types of press.

Written press

The written press includes newspapers, magazines and printed journals. These publications are generally distributed on a regular basis, whether daily, weekly or monthly. The written press covers a wide variety of subjects such as news, politics, business, entertainment, fashion, health, etc.

Online press

Online press refers to publications distributed over the Internet. These can include traditional newspaper websites, online magazines, news blogs, news portals, etc. The online press allows information to be disseminated rapidly and often offers interactive features such as reader comments, embedded videos and links to other sources.

Specialist press

The specialist press focuses on specific areas such as technology, finance, health, sport, cars, fashion, etc. These publications are aimed at a specific target audience looking for detailed, specialist information on a given subject.

Free press

The free press is characterised by the free distribution of newspapers or magazines financed by advertising. These publications are often distributed in public places such as railway stations, airports, shopping centres, etc. They generally have a broader scope and aim to reach a wide audience.

Company press

The corporate press refers to publications produced by a company to promote its activities, products or services. These may include press releases, in-house magazines, newsletters, etc. The aim of the corporate press is to strengthen the company's brand image and communicate with its stakeholders.

Step 1.

Planning and strategy.

Before creating a magazine advertisement, it is essential to plan and define a clear strategy. This stage includes the following elements

  • Defining objectivesIdentify the specific objectives of your magazine advertising, such as generating leads, increasing sales, raising brand awareness, etc.
  • Analysing the target audience Understand your target audience, their demographics, interests and needs. This will help you tailor your message and design to effectively grab their attention.
  • Select a magazine Choose the magazine that best matches your target audience and communication objectives. Take into account reach, theme, readership and advertising budget.
  • Establishing the key message Determine the central message you want to communicate in your magazine ad. Make sure it is clear, concise and attractive to the reader.

Step 2.

Creative design

Once the strategy has been established, you can move on to the creative design phase of your magazine ad. Here are a few important points to consider:

  • Editorial The key to success: Create eye-catching copy that captures attention and communicates your key message effectively. Use persuasive and evocative language to get the reader interested in your product or service.
  • Visuals and layout Create an attractive and engaging visual that reflects your brand and is in line with your message. Choose high-quality images, appropriate colours and a balanced layout to grab the reader's attention.
  • Logo and contact details Don't forget to include your company logo and contact details (website, telephone number, address) clearly and legibly. This makes it easy for interested readers to contact you.

Step 3.

Dissemination and evaluation

Once the ad has been created, it is important to distribute it and evaluate its effectiveness. Here are a few key steps:

  • Placement Make sure your ad is correctly positioned in the magazine, taking into account visibility and relevance to the editorial content.
  • Monitoring results Measure the impact of your magazine advertising by monitoring key indicators such as sales, website traffic, telephone calls, etc. This will help you assess the return on your investment and adjust your strategy if necessary.
  • Collecting returns Encourage readers to give their opinion on your advertising by using promotional codes, questionnaires, surveys, etc. This will provide you with valuable information on the effectiveness of your advertising and insights for future campaigns. This will provide you with valuable information about the effectiveness of your advertising and insights for future campaigns.

Collaboration

A press announcement project?
Let's talk about it.

We would be delighted to create and edit your next magazine advertJust as we've been doing for our loyal customers since 2003!

Advertising VHF COBRA Marine

Design, creation and layout of a VHF advertisement for COBRA Marine, yachting communications experts.

  • Strategy

    Display an aggressive challenger image

  • Design

    A wild, animal atmosphere, an obvious combination of the virtues of animals and the qualities of the products.

  • Client

    COBRA Marine

  • Tags

    boat, electronics, sailing, yachting, vhf, sailboat, yachting

Website
October 14, 2011

Fashion advertising: COMPTOIR DE LA MER Arcachon

Design and conception of a fashion advertisement for Comptoir de la Mer in Arcachon: marine clothing for individuals and professionals.

Website
March 30, 2005

Advertising SOROMAP masts

Design, creation and layout of a mast advertisement for SOROMAP, experts in navigation and new-generation masts.

  • Strategy

    Given the complexity of a product, we have decided to give an exhaustive demonstration in 6 episodes

  • Design

    A technical, sober and tidy atmosphere.

  • Client

    SOROMAP

  • Tags

    boat, masts, sailing, yachting, sailboat, yachting

Website
September 14, 2012

Sponsorship advertising: COUSIN Trestec and Thomas COVILLE

Creation of a sponsorship advert with Thomas Coville on behalf of Cousin Trestec, experts in yachting ropes.

  • Strategy

    Establishing a technical image through sponsorship

  • Design

    Competition and regatta atmosphere to highlight the qualities of these technical ropes

  • Client

    COUSIN Trestec

  • Tags

    boat, rope, rope, sailing, browser, sponsoring, yachting

Website
September 19, 2014

Advertising organic cosmetics JACQUES PALTZ

Layout of an advertisement for organic cosmetics and essential oils for the JACQUES PALTZ laboratory near Bordeaux.

Website
September 14, 2007

Advertising marine ropes : COUSIN Trestec

Design, creation and layout of a marine rope advertisement for COUSIN Trestec, experts in technical ropes.

  • Strategy

    Establishing a technical image through sponsorship

  • Design

    Competition and regatta atmosphere to highlight the qualities of these technical ropes

  • Client

    COUSIN Trestec

  • Tags

    boat, rope, rope, sailing, browser, sponsoring, yachting

Website
September 21, 2013

Organic press announcement: JACQUES PALTZ cosmetics

Layout of an organic press advert for cosmetics and essential oils from the JACQUES PALTZ laboratory.

  • Strategy

    Asserting a natural and organic positioning

  • Design

    A natural, element-oriented atmosphere (green and brown), with a very educational and explanatory tone.

  • Client

    JACQUES PALTZ Laboratory

  • Tags

    beauty, well-being, bio, cosmetics, essential oil, nature

Website
October 8, 2009

Press release: COMPTOIR DE LA MER Arcachon

Design and conception of an advertising sale for Comptoir de la Mer in Arcachon: decoration, fashion, deck equipment, fishing, etc.

  • Strategy

    Stand out from the crowd and attract attention

  • Design

    An original and little-used concept: fun, eye-catching comic strip-style advertising

  • Client

    Comptoir de la Mer

  • Tags

    Arcachon, boat, suit, sailor, sailing, clothing, yachting

Website
September 9, 2015

Beacher boat advertising: Nautic Service

Design, creation and layout of a boat advertisement for NAUTIC SERVICE, manufacturer of the Beacher.

  • Strategy

    To promote the beacher concept: a unique boat where comfort and habitability coexist harmoniously.

  • Design

    Technical and exhaustive, this advertising should emphasise comfort and savoir-vivre.

  • Client

    Nautic Service

  • Tags

    Arcachon, boat, shipyard, sailing, yachting

Website
November 27, 2007

Advertising winter sales: COMPTOIR DE LA MER Arcachon

Creation, layout and execution of a winter sales advert for Comptoir de la Mer in Arcachon, near Bordeaux.

Website
November 27, 2007

Advertising : COMPTOIR DE LA MER Arcachon

Design and conception of an advert for the Comptoir de la Mer in Arcachon, experts in marine clothing.

  • Strategy

    Promoting the sale of marine clothing

  • Design

    Simplicity and minimalism for a powerful symbol. Reflecting on the concept is a winning combination.

  • Client

    Comptoir de la Mer

  • Tags

    Arcachon, boat, suit, sailor, sailing, clothing, yachting

Website
September 21, 2015

Yachting press announcement: SOROMAP

Design, creation and layout of a yachting press advert for SOROMAP, experts in marine paints.

  • Strategy

    With a very good reputation, we now need to build up a solid image.

  • Design

    Simple, adaptable (sail and motor) and creative. Highlight the product for memorability and to support the purchasing process.

  • Client

    SOROMAP

  • Tags

    antifouling, boat, la rochelle, sailing, paint, yachting

Website