Address
11 Robine Est
33710 MOMBRIER
FRANCE
Contact
contact@chocolat-noir.net
Mobile: 06 18 00 34 76

Logo design
it's at CHOCOLAT NOIR!

Charity begins at home!
Creating a logo is an essential process for any company or organisation, because The logo plays a crucial role in creating a strong and memorable visual identity.

logo design

Here is an overview of the logo creation process :

by the way

Logo design

Creating a logo is an important process in developing the visual identity of a company, a brand, an organisation or even a personal project. A logo is a graphic element that represents the essence and values of the entity it symbolises. Here are some key steps to consider when creating a logo:

Understanding the brand

Before starting to design a logo, it is essential to understand the brand's mission, values, personality and target audience. This will enable us to create a logo that adequately reflects the entity's identity.

Search

It's important to research the competition, current design trends and elements that might be relevant to the brand. This will help identify what works well in the sector and avoid creating a logo that is too similar to that of another company.

Creating concepts

Based on your brand understanding and research, start sketching logo ideas. This phase can include hand sketches, digital sketches or basic concepts.

Choice of components

Select the key elements of the logo, such as colours, typography and symbols. Make sure these elements are in harmony with the brand's identity.

Design proper

Use graphic design software such as Adobe Illustrator to create the final logo. Make sure the logo is versatile and works well at different sizes, in colour and in black and white.

Testing and revision

Ask several people for their opinion, including team members and potential customers. Feedback can be invaluable in making improvements to the logo.

Finalisation

Once the logo is satisfactory, make sure you have high-quality files in different formats for use on different media, such as the web, print and social media.

Legal protection

If the logo is important to your company, consider registering it as a trademark to protect your rights of use.

Our achievements

A few references
& past creations.

Let's stop talking about it! The best thing is to seeto be inspired, to feel!

Tea logo modification: WMD

Branding logo facelift logo

Caterer logo facelift: DASSONVILLE

Branding logo facelift logo

Redesign of the visual identity of the Côtes de Bourg Tourist Office

Branding logo

Fishing logo design: POCHON

Branding logo

Grocery shop logo design: Maison VALENTIN

Branding logo

Shipyard logo design: CAP YACHTING

Branding logo

Chain manufacturer logo design: VIGOUROUX

Branding logo

Badminton logo design : Bad du Bourgeais club

Branding logo

Creation of research group logo: CMC2

Branding logo

CNRS logo design: Thermostructural Composites Laboratory

Branding logo

Wine logo design: Château PONTET BEL AIR

Branding logo

Logo design dental lab: DURODEZ

Branding Dental prosthesis laboratory logo

Logo design dentist : dental centre Paris

Branding logo

Naturopath logo design in Saint Loubès

Branding logo

Dental laboratory logo design: BIESSE

Branding Dental prosthesis laboratory logo

Logo design tax consultant: CAPITOLE Conseils

Branding logo

Logo design yachting : Ettore Yachting

Branding logo

Logo design for Human Resources firm: Aventurine RH

Branding logo

Creation of a logo for the staff association of the Lycée Pro de Blaye

Branding logo

Logo design ARTEM Conseil : recruitment agency

Branding logo

Creation of graphic identity: Thé Délys

Branding logo brand

Creation of a tea brand: Trésors des Comptoirs

Branding logo brand packaging

Creation of a radio-controlled brand: RC SPIRIT

Branding logo brand

Creation of a clothing brand : Mâle de Mer

Branding logo brand

Creation of a brand of Bordeaux cannelés: Marquise d'Aquitaine

Branding logo brand Selection homepage
#heory

The 3 pillars of
logo design!

Creating a logo is a creative process that can take time, but a good logo can have a significant impact on your brand's recognition and success. It is often advisable to call in a graphic design professional if you have no design experience to achieve a high-quality result.

of successful companies have a logo
0%

The creation and effectiveness of a logo are assessed qualitatively according to various criteria such as simplicity, relevance, memorability, originality, legibility and consistency with the brand.

And you ? How far have you got?

Less is more!

Simplicity is one of the most important principles in logo design. A simple logo is easy to remember, recognise and reproduce at different scales. It must communicate the brand's message clearly and concisely.

Logos overloaded with detail can become confusing and lose their impact. A simple logo is also more versatile and can be adapted to a variety of media, from business cards to billboards.

Simplicity is an essential aspect of logo design, and an interesting figure to illustrate this is the limited number of elements a logo should contain. In general, a good logo consists of 1 to 3 key elements, such as symbols, stylised letters or shapes, in addition to the choice of colours.

In fact, a study carried out by Siegel+Galea branding agency, has revealed that simple logos are more memorable and effective. The study found that logos with a single memorable element are easier for consumers to recognise and remember. It also revealed that complex logos, with many visual elements, can tend to be less memorable and less effective for brand communication.

The simplicity of a logo is often measured by the number of visual elements and details it contains. Simple logos, with a clean design and few elements, tend to be more impactful and memorable for the public.

of your audience rate your image
0%

A relevant logo takes into account the brand's target audience. It needs to generate interest and understanding among this audience.

Are we talking about yours?

Meaning and signified

Logo design must be in line with the brand, its values, its sector of activity and its target audience. It must reflect the brand's identity in an authentic way. The use of colours, shapes and symbols must be judicious and appropriate.

For example, a logo for a technology company might use sleek, modern design elements, while a logo for a restaurant might rely on warm colours and kitchen-related elements.

Measuring the relevance of a logo generally involves a qualitative assessment based on design and marketing expertise, as well as discussions with the brand's stakeholders to ensure that the logo correctly reflects the company's identity. It is therefore difficult to express relevance as a percentage, as it is a subjective assessment based on qualitative criteria.

Average rate of recall of our logos
0%

The rate at which a logo is remembered depends on a number of factors, including the quality of the logo, its simplicity and relevance, its frequency of exposure and the attention paid to it by the public.

How far have you got?

We've met before, haven't we?

A good logo should be memorable. People should be able to remember the logo after seeing it just once. This means it must be distinctive and unique, standing out from other logos in the same sector. Originality plays a key role in the memorability of a logo.

An eye-catching, well-executed design can leave a lasting impression in the minds of potential customers.

The rate at which a logo is remembered depends on a number of factors, including the quality of the logo, its simplicity, relevance and frequency of exposure and public attention.

What our customers say!

Qualitative & expressive

"The CHOCOLAT NOIR agency created an exceptional logo for our epicurean restaurant. Their understanding of gastronomy and sophistication was clearly reflected in the design. Thanks to their logo, our restaurant has acquired a unique identity and has helped me attract a diverse clientele. I highly recommend their design expertise."

David

restaurant manager

HI-TECH

"We called on CHOCOLAT NOIR to design our start-up's logo, and we're delighted with the result. They managed to combine technology and innovation in a simple, yet memorable design. This has enhanced our credibility and visibility in the marketplace. We are grateful for their exceptional talent."

Sarah

CEO SS2i

elegant & focused

"I couldn't be more delighted with the logo CHOCOLAT NOIR created for my luxury boutique. They captured the essence of my business and designed an elegant logo that has received rave reviews from my customers. It was an outstanding professional experience from start to finish, and I highly recommend their design expertise."

Lisa

owner Luxury Boutique

Change your identity
today!

It's high time you put your company on the map a more professional, higher-quality and better-selling image!

  • Studio Bordeaux

    CHOCOLAT NOIR agency
    11 Robine Est
    33710 MOMBRIER
    FRANCE
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October 7, 2022

Tea logo modification: WMD

Graphic identity overhaul to modernise the logo of ADM, experts in bagging teas and herbal teas.

  • Strategy

    Les Ateliers du Moulin becomes LES ADM

  • Design

    As our reputation grew, we needed to stand out from the crowd with a massive, industrial and reassuring image.

  • Client

    Les Ateliers du Moulin

  • Tags

    food, drink, muslin bags, tea, herbal tea

Website

Caterer logo facelift: DASSONVILLE

Modernisation and updating of the Gaël DASSONVILLE caterer logo near Bordeaux.

  • Strategy

    Display a more professional and qualitative image

  • Design

    Sobriety, elegance, light typefaces for a top-of-the-range visual appearance

  • Client

    Gaël DASSONVILLE

  • Tags

    chef, home chef, kitchen, meal, restoration, caterer

Website
November 19, 2015

Redesign of the visual identity of the Côtes de Bourg Tourist Office

Notes and recommendations for the new Bourg-sur-Gironde Tourist Office logo.

Website
June 7, 2022

Fishing logo design: POCHON

Creation of the fishing team logo for POCHON SA, experts in marine electronics.

Website
July 16, 2018

Grocery shop logo design: Maison VALENTIN

Creation of a graphic charter and logo for the Maison VALENTIN home grocery shop.

  • Strategy

    Display a unique, high-quality image

  • Design

    Sobriety, elegance, light typefaces for a top-of-the-range visual appearance

  • Client

    VALENTIN House

  • Tags

    food, trade, grocery

Website
December 19, 2011

Shipyard logo design: CAP YACHTING

Creation of a logo for the CAP YACHTING shipyard in Le Grau-du-Roi, Zone technique n°2 Port Camargue.

Website
October 13, 2006

Chain manufacturer logo design: VIGOUROUX

Logo design for yachting chain manufacturer VIGOUROUX

  • Strategy

    Creating a brand territory and building brand awareness

  • Design

    A colourful, modern label featuring a stylised chain, the manufacturer's emblem.

  • Client

    VIGOUROUX

  • Tags

    fittings, boat, chain, sailing, sailboat, yachting

Website
October 11, 2014

Badminton logo design : Bad du Bourgeais club

Creation of the logo for the badminton club: le badminton du Bourgeais in Bourg-sur-Gironde.

Website
June 13, 2019

Creation of research group logo: CMC2

Creation of the logo for the CNRS Research Group (GDR) on Ceramic Matrix Composites: Design, Modelling, Characterisation. Acronym CMC2.

Website
June 28, 2017

CNRS logo design: Thermostructural Composites Laboratory

Creation of the LCTS logo: a local CNRS research unit (in TALENCE).

Website
January 5, 2015

Wine logo design: Château PONTET BEL AIR

Creation of the logo for the vineyard and château PONTET BEL AIR: wines from the South of Gironde.

  • Strategy

    Display a high-quality, technical image

  • Design

    Minimalism, rigour, sobriety, elegance

  • Client

    PONTET BEL AIR

  • Tags

    alcohol, food, bordeaux, wine, wine, wine

Website

Logo design dental lab: DURODEZ

Creation of the logo for the DURODEZ dental lab: a renowned expert in dental prostheses in Bordeaux.

Website
December 19, 2019

Logo design dentist : dental centre Paris

Logo proposals for a dental surgeon in PARIS, creation and execution.

Website
October 17, 2016

Naturopath logo design in Saint Loubès

Logo design and proposals for a naturopathic practice in Saint-Loubès, Gironde, FRANCE.

Website

Dental laboratory logo design: BIESSE

Creation of the logo for the BIESSE dental laboratory: a renowned expert in implantology in Bordeaux.

Website
June 10, 2008

Logo design tax consultant: CAPITOLE Conseils

Creation of a logo for the tax consultancy CAPITOLE CONSEIL in Bordeaux.

Website
March 30, 2006

Logo design yachting : Ettore Yachting

Creation of a graphic charter for sailmaker ETTORE Yachting, whose activities now extend to deck fittings, rigging and electronics.

  • Strategy

    Creation of a logo and graphic charter

  • Design

    Straightforward, rigorous, serious. The usual nautical codes with a hint of regatta/competition.

  • Client

    ETTORE Yachting

  • Tags

    fittings, boat, sailing, sail, sailmakers, yachting

Website
July 23, 2020

Logo design for Human Resources firm: Aventurine RH

Creative logo proposals for the human resources firm Aventurine RH.

  • Strategy

    Creation of a logo and graphic charter

  • Design

    A recruitment agency focused on people, inspired by the benefits of the aventurine stone: energy, stimulating creativity and aiding decision-making.

  • Client

    AVENTURINE RH

  • Tags

    practice, advice, consultant, human resources, HR

Website
October 14, 2022

Creation of a logo for the staff association of the Lycée Pro de Blaye

Creation of the logo for the staff association of the Lycée Professionnel de l'Estuaire in Blaye.

Website
June 11, 2020

Logo design ARTEM Conseil : recruitment agency

Creation of a logo for ARTEM Conseil, a recruitment agency.

Website
September 17, 2010

Creation of graphic identity: Thé Délys

Complete creation of a tea brand: Thé Délys. Top-of-the-range positioning and a sexy baroque universe!

Website
January 4, 2018

Creation of a tea brand: Trésors des Comptoirs

Complete creation of a tea brand: Trésors des Comptoirs for exclusive distribution in Comptoirs de la Mer shops.

  • Strategy

    Creating a brand territory

  • Design

    A boat atmosphere, long-distance travel, adventure, exoticism, refinement

  • Client

    Comptoir de la Mer

  • Tags

    food, power supply, brand, tea, herbal tea

Website
September 10, 2013

Creation of a radio-controlled brand: RC SPIRIT

Creation of a graphic identity for RC SPIRIT, the RC and model-building expert in Europe.

  • Strategy

    Establish the entity's branding, create a brand territory.

  • Design

    A sporting atmosphere, competition and performance. A dash of MAD MAX!

  • Client

    RC SPIRIT

  • Tags

    brand, model making, radio-controlled, RC

Website
January 20, 2014

Creation of a clothing brand : Mâle de Mer

Total creation of a marine clothing brand: Mâle de Mer. Choice of name, brand universe, logo; everything was done to create a...

Website

Creation of a brand of Bordeaux cannelés: Marquise d'Aquitaine

Complete creation of a brand of Bordeaux cannelés: Marquise d'Aquitaine. Choice of name, brand universe, logo, photo shoot at the Grand Théâtre de...

Website