A logo facelift, also known as a logo rebranding, is the most common form of logo redesign. process of modernising and refreshing a company logo or brand. This involves updating the visual appearance of the logo while retaining the basic elements that are recognisable to customers. The aim of a logo facelift is to inject new life and relevance into a brand, to adapt to current design trends, and to reinforce the public's positive perception of the brand.
Below are a few examples of logo facelifts, orchestrated by the CHOCOLAT NOIR agency for delighted customers!
Tea logo modification: WMD
Graphic identity overhaul to modernise the logo of ADM, experts in bagging teas and herbal teas.
Caterer logo facelift: DASSONVILLE
Modernisation and updating of the Gaël DASSONVILLE caterer logo near Bordeaux.
A logo facelift is an important step in the evolution of a brand. It allows you to refreshing the company's image, adapting to new trends and demonstrating its commitment to innovation while preserving the elements that have made the brand famous. It is a process that requires care and reflectionbut which can bring enormous benefits in the long term.