* Search Engine Advertising
Search engine advertising
Grow your business with the agency BLACK CHOCOLATE - you can enjoy the benefits without the liver attack!
How does it work?
Launch the Google video.
In the ever-evolving digital age, online visibility is crucial to a company's success. That's where Chocolat Noir stands out, offering unrivalled expertise in SEA (Search Engine Advertising) and Google Ads to propel your brand to new heights.
Customised strategies for optimum results
Chocolat Noir understands that every business is unique, which is why our SEA experts develop customised strategies tailored to your specific goals. Whether you're looking to increase conversions, raise brand awareness or drive targeted traffic, our team will work with you to create bespoke Google Ads campaigns.
In-depth knowledge of Google Ads
As certified Google Ads partners, we have in-depth knowledge of Google's advertising platform. From powerful text ads to strategic Display campaigns, we maximise your return on investment by making full use of the advanced features of Google Ads. Our commitment to excellence is reflected in every campaign we manage.
By choosing Chocolat Noir for your SEA and Google Ads strategy, you're opting for a proactive approach, cutting-edge expertise and measurable results. Highlight your company on search engines with the agency that has mastered the art of online marketing: Chocolat Noir.
There are several SEA (Search Engine Advertising) tools that can help advertisers manage and optimise their search engine advertising campaigns such as Google Ads. Here are some of the best SEA tools available on the market:
Google Ads Editor : This is a free desktop tool from Google. It allows advertisers to manage their Google Ads campaigns more effectively by making bulk changes, working offline and copying and pasting elements between different campaigns.
Optmyzr is an automation tool that helps advertisers optimise their Google Ads campaigns faster and more effectively. It offers features such as bid optimisation, ad suggestions and automated reports.
SEMrush offers a comprehensive suite of online marketing tools, including robust features for managing paid advertising. It provides competitive data, keyword analysis, ad suggestions and competitor performance information.
SpyFu is a tool for tracking the advertising performance of competitors. It provides information on the keywords they rank for, the ads they run and variations in their advertising spend over time.
AdWords was the previous name of Google's online advertising programme, which was renamed Google Ads in 2018. Google Ads is an online advertising platform that enables businesses to promote their products and services on Google's search results pages, as well as on other partner websites. Here are some of the main advantages and benefits of using Google Ads:
Google Ads allows advertisers to place their ads at the top of search results as soon as the campaign is launched, giving instant visibility to their products or services.
Advertisers can define precise targeting criteria, such as relevant keywords, geographical location, time of day, etc., to ensure that their ads reach their target audience effectively.
Companies can define a daily or monthly budget for their advertising campaigns, giving them greater control over their advertising spend.
With Google Ads, advertisers only pay when a user clicks on their ad, maximising ROI by only charging for real interactions.
Google Ads provides in-depth analysis tools to evaluate campaign performance, including number of clicks, conversion rate, cost per click, etc. This allows advertisers to adjust and optimise their campaigns in real time.
Google Ads supports a variety of ad formats, such as text ads, graphic ads, video ads and ads for mobile applications, offering advertisers great flexibility.
Advertisers can target users who have already visited their website, boosting brand visibility among potential customers.
Google Ads is suitable for businesses of all sizes, from small local businesses to large international corporations.
Continuous Optimisation for Sustainable Performance
At Chocolat Noir, we don't just launch advertising campaigns. We constantly monitor performance, perform in-depth analysis and make real-time adjustments to ensure optimal results. Our data-driven approach ensures that every euro invested in your SEA campaign contributes effectively to the growth of your business.
Transparency and Open Communication
We believe in transparency and open communication with our customers. At every stage, we keep you informed of progress, campaign performance and any adjustments made to optimise results. Our aim is to create a solid partnership based on mutual trust.