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Stand dressing and digital printing: POCHON at Grand Pavois 2023

At Gand Pavois 2023, marine electronics expert POCHON SA commissioned CHOCOLAT NOIR to design its stand.


When the marine industry comes together to celebrate innovation, technology and the latest advances in marine electronics, one name shines through: POCHON SA. On the strength ofa worldwide reputation as an expert in marine electronicsPOCHON SA has always been at the forefront of the industry, pushing the boundaries of technology to improve the safety and performance of vessels of all sizes. At this year's Ghent Pavois 2023, POCHON SA has once again created excitement by unveiling an exceptional stand, the design of which was entrusted to the internationally renowned agency, BLACK CHOCOLATE.

stand tarpaulin
stand tarpaulin
stand tarpaulin
stand tarpaulin

The announcement of the collaboration between POCHON SA and CHOCOLAT NOIR created a real sensation even before the show opened. CHOCOLAT NOIR, renowned for its expertise in designing exceptional visual and sensory experiences, was the ideal partner to showcase POCHON SA's innovation and commitment to the maritime industry.

The POCHON SA stand at Ghent Pavois 2023 was much more than just an exhibition space. It was a captivating journey into the world of marine electronics, designed to immerse visitors in the world of cutting-edge marine technology. CHOCOLAT NOIR transformed the space into an unforgettable sensory experience. High-resolution screens showed spectacular images of POCHON SA products in action, while simulations of waves and weather conditions gave visitors the impression of being at sea. The sound of waves and seagulls filled the air, creating an authentic seaside atmosphere.

The design of the stand was equally impressive. CHOCOLAT NOIR used innovative materials that reflected the robustness and reliability of POCHON SA products. The clean, modern lines of the design reflected the company's commitment to cutting-edge technology. The colours and graphics were carefully chosen to convey the confidence and security that POCHON SA offers its customers.

At the heart of the stand were live demonstrations highlighting the exceptional functionality of POCHON SA products. Visitors could interact with the systems and see for themselves how these advanced technologies could improve the efficiency and safety of their vessels.

The partnership between POCHON SA and CHOCOLAT NOIR was an unqualified success. The POCHON SA stand was one of the most popular attractions at Ghent Pavois 2023, attracting visitors from all over the world. Discussions about the company's products and innovations were lively, and many deals were struck on the spot.

In the end, CHOCOLAT NOIR's stand design was much more than just decoration. It was a statement of commitment to excellence and innovation in the marine industry. POCHON SA showed that it is not only a leader in marine electronics, but also a visionary in the way it presents its products to the world. Thanks to this successful collaboration, visitors to Ghent Pavois 2023 were able to enjoy an exceptional experience and discover the exciting future of marine electronics.

Founder and director of the advertising and communications agency CHOCOLAT NOIR, Claude CAZEMAJOUR has worked successively as an agency art director, graphic designer, signage expert and partner.

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