Address
11 Robine Est
33710 MOMBRIER
FRANCE
Contact
contact@chocolat-noir.net
Mobile: 06 18 00 34 76
POSTER DESIGN

A handful of creativity,
2 pinches of strategy,
a dash of humour,
discover our posters!

Method

Effective & profitable posters.

01.

Visual impact

A good poster must have a strong visual impact to attract the attention of passers-by and communicate its message effectively. This means using eye-catching colours and images, as well as a clear, coherent design.

03.

Relevance

The poster must be relevant to the communication objective. It must clearly convey the message and information requiredwhile remaining consistent with the target audience.

02.

Legibility

The important information on the poster must be easy to read and understand quickly. This means using a font that is legible and large enough for passers-by to read from a distance.

04.

Call to action

A good poster should encourage passers-by to take action, whether by buying a product, attending an event or visiting a website. The call to action must be clear and convincing to encourage passers-by to answer the call.

Approach

A bold creation that attracts and challenges.

In an environment saturated with information and advertising, billboards need to stand out to grab the attention of passers-by. This can be achieved by using bright colours, eye-catching images, creative design and playing with contrasts and shapes.

burgundy poster
burgundy poster
The figures

Billboard advertising is still very popular!

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the most effective advertising medium

Outdoor advertising is one of the most effective advertising media: According to a study conducted by the Outdoor Advertising Association of America (OAAA), billboard advertising is the second most effective advertising medium in terms of return on investment (ROI), just behind television.

0 %

growth in 2020

Digital signage is growing: According to a study by eMarketer, digital out-of-home advertising spending increased by 14.9 % in 2020 compared with the previous year, accounting for a growing share of digital advertising budgets.

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+ More effective than online memo ads

Consumers remember out-of-home advertising better than online advertising: According to a study carried out by Nielsen, consumers remember 38% outdoor advertising better than online advertising.

The role of location
0%

Location is crucial to the effectiveness of billboard advertising: According to a study carried out by theOAAA, the location of the advertising display is one of the most important factors in its effectiveness. Posters placed in high-traffic areas have a greater impact than those placed in low-traffic areas.

Poster : Help! I've got a daron at home!

Poster promoting an evening debate between parents and children on the theme: Help! I've got a daron at home!

Golf poster: St Patrick's Day greensome tournament

Poster promoting a greensome golf competition to mark St Patrick's Day, for the Montendre golf club.

Poster for the evening debate: brothers / sisters, tough love!

Poster promoting an evening debate between parents and children on the theme: brothers / sisters, tough love!

Grand Pavois La Rochelle poster

Graphic design proposal for the Grand Pavois boat show in La Rochelle.

Climbing poster: COUSIN Trestec ropes

Creation of a promotional poster for COUSIN Trestec climbing ropes.

Kitesurfing poster: ropes and lines

Creation of a visual display for kitesurfing ropes by COUSIN Trestec, the French expert.

Yachting poster: competition ropes

Creation of a promotional visual for the yachting poster for Cousin Trestec's Dynasty Pro rope.

Poster for the Spring Early Music Fair

Creation of a trade fair poster for the Printemps de la Musique Ancienne, in Saint Loubès near Bordeaux.

Technical poster - marine ropes

Creation of a technical and promotional poster, visible at retailers, for a rope manufacturing company: COUSIN Trestec.

Dental laboratory poster

Creation of a poster for the promotion and anniversary of a dental laboratory in Yvrac, near Bordeaux.

Badminton poster

Creation of a poster to promote badminton at local level.

Poster tribute to Savignac

A tribute from the studio to a master and founder: Raymond SAVIGNAC. A style in tune with the target audience.

Village entertainment poster: cabaret evening 2021

Village entertainment poster - promoting an event: the 2021 cabaret evening in MOMBRIER near Bordeaux. A variant of this poster is available...

Poster for parent-teen round table

Poster for a parent/teen round table on adolescence: "Help! I've got a daron at home!

Poster on the theme of adolescence

Variant poster on the theme of adolescence to promote a time for parents, children and professionals to talk about adolescence.

POST TEST

Evaluating the impact of a poster campaign

Here are a few steps to follow to assess the return on a poster campaign:

Clearly defining objectives

Assessing the return on a poster campaign depends on the objectives you set yourself before launching the campaign. Before launching your poster campaign, you need to define the objectives you want to achieve. For example, do you want to increase website traffic, sales or brand awareness? The objectives must be clearly defined and measurable.

Collecting data

Once the campaign is over, you can analyse the results to determine whether you have achieved your objectives. Compare the data collected with the objectives you set yourself, and use this data to improve your next campaign.

Adjusting strategy

If the results don't live up to your expectations, you can adjust your strategy for the next campaign. For example, you could try other display locations, change the design of your ad or target a different audience.

Let's work together

You wish to
work with us?

February 17, 2023

Poster : Help! I've got a daron at home!

Poster promoting an evening debate between parents and children on the theme: Help! I've got a daron at home!

Website

Golf poster: St Patrick's Day greensome tournament

Poster promoting a greensome golf competition to mark St Patrick's Day, for the Montendre golf club.

Website
October 27, 2022

Poster for the evening debate: brothers / sisters, tough love!

Poster promoting an evening debate between parents and children on the theme: brothers / sisters, tough love!

Website
September 8, 2009

Grand Pavois La Rochelle poster

Graphic design proposal for the Grand Pavois boat show in La Rochelle.

Website
November 12, 2010

Climbing poster: COUSIN Trestec ropes

Creation of a promotional poster for COUSIN Trestec climbing ropes.

  • Strategy

    Highlighting Cousin climbing ropes

  • Design

    Extreme appearance, feeling of height, of surpassing oneself to highlight an ironclad quality

  • Client

    COUSIN Trestec

  • Tags

    climbing, rope, cousin trestec, climbing, mountain

Website
September 29, 2010

Kitesurfing poster: ropes and lines

Creation of a visual display for kitesurfing ropes by COUSIN Trestec, the French expert.

Website
February 17, 2022

Yachting poster: competition ropes

Creation of a promotional visual for the yachting poster for Cousin Trestec's Dynasty Pro rope.

  • Strategy

    Promoting a yachting product dedicated to sailboats

  • Design

    A clear contrast between the rigour of the lines of force of the layout and the curve formed by the rope.

  • Client

    COUSIN Trestec

  • Tags

    boat, rope, cousin trestec, yachting

Website
February 17, 2022

Poster for the Spring Early Music Fair

Creation of a trade fair poster for the Printemps de la Musique Ancienne, in Saint Loubès near Bordeaux.

  • Strategy

    Promoting the event: an early music fair

  • Design

    2 eras, 2 styles meet and merge to create a contemporary and elegant overall harmony

  • Client

    The melody of stones

  • Tags

    baroque, exhibition, music, orchestra, exhibition

Website
May 13, 2010

Technical poster - marine ropes

Creation of a technical and promotional poster, visible at retailers, for a rope manufacturing company: COUSIN Trestec.

  • Strategy

    Establishing COUSIN Trestec as the undisputed specialist in marine ropes

  • Design

    Exhaustive and modern, this poster aims to establish the advertiser as a technical expert.

  • Client

    COUSIN Trestec

  • Tags

    boat, rope, sailing, sailboat, yachting

Website

Dental laboratory poster

Creation of a poster for the promotion and anniversary of a dental laboratory in Yvrac, near Bordeaux.

  • Strategy

    Praising a dental laboratory on its anniversary

  • Design

    Technical and modern, this historical frieze is sure to attract the attention and interest of visitors.

  • Client

    De Pannemaecker Laboratory

  • Tags

    dental laboratory, dental laboratory, medical

Website
September 8, 2016

Badminton poster

Creation of a poster to promote badminton at local level.

Website
October 28, 2021

Poster tribute to Savignac

A tribute from the studio to a master and founder: Raymond SAVIGNAC. A style in tune with the target audience.

  • Strategy

    Event promotion

  • Design

    Rediscover the codes of the SAVIGNAC style and rediscover its effectiveness!

  • Client

    Festi'Mombrier

  • Tags

    aperitif, festive, fete, village

Website
October 28, 2021

Village entertainment poster: cabaret evening 2021

Village entertainment poster - promoting an event: the 2021 cabaret evening in MOMBRIER near Bordeaux. A variant of this poster is available...

  • Strategy

    Evening promotion

  • Design

    Simple, sober and eloquent, this poster gets straight to the point

  • Client

    Festi'Mombrier

  • Tags

    cabaret, singing, fete, micro

Website
February 6, 2023

Poster for parent-teen round table

Poster for a parent/teen round table on adolescence: "Help! I've got a daron at home!

Website
August 10, 2021

Poster on the theme of adolescence

Variant poster on the theme of adolescence to promote a time for parents, children and professionals to talk about adolescence.

Website