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Digital website September 2, 2019

Creation of a sports club website - Badminton du Bourgeais

Digital agency CHOCOLAT NOIR has launched a modern, user-friendly website for the "Badminton du Bourgeais" club in Bourg-sur-Gironde, offering an optimised user experience.

 

The site, designed for excellent visibility on search engines, is an interactive platform that strengthens the community and passion for badminton.

Task

Creating a Wordpress website for a sports club

Open Project
Another CHOCOLAT NOIR creation

New website for Badminton du Bourgeais

Badminton club "Badminton du Bourgeaislocated in the heart of Bourg-sur-Gironde, is proud to announce the launch of its brand new website, designed and developed by the renowned digital agency, CHOCOLAT NOIR.

This new site represents a turning point for our club, offering our members and all badminton fans a modern, intuitive platform for discovering our activities and events, and for joining our growing community.

Challenge

Optimised User Experience

The CHOCOLAT NOIR agency focused on a fluid and engaging user experience. Whether on computer, tablet or mobile, the site offers easy navigation and a responsive design that reflects the dynamic and welcoming spirit of our club.

 

Richly illustrated and informative content

The site is packed with useful information for players of all levels, from beginners to competitors. It provides details of training times and membership conditions, as well as a full presentation of our facilities and coaching team.

bad club website
bad club website
bad club website
Technology & Accessibility

SEO optimisation for increased visibility

With CHOCOLAT NOIR's expertise in SEO, the site is designed to be perfectly referenced on search engines. This strategy aims to increase the club's visibility and attract new members who are passionate about this dynamic sport.

 

Interactivity and Social Networks

The site also features integration with our social networks, allowing direct interaction with our online community. Visitors can follow our news, share their experiences and stay connected with the club.

We are convinced that this new website, thanks to the expertise of the CHOCOLAT NOIR agency, will become an essential tool for the development and influence of our club, Badminton du Bourgeais. We invite all badminton enthusiasts to visit it and join our dynamic community.

bad club website
bad club website
What we have done

Approach

01.

Definition of objectives and target audience

  • Determine the site's objectives (registering members, providing information on events, selling badminton-related items, etc.).
  • Identify the target audience (badminton players, fans, club members, etc.).
03.

Graphic Design and User Experience

  • Create an attractive design in keeping with the club's image (use of club colours, modern and sporty design).
  • Ensure intuitive navigation and a pleasant user experience on all devices (responsive design).
05.

Specific features

  • Integrate an online registration system for members.
  • Add a calendar of events and matches.
  • Set up an online shop for badminton equipment.
07.

Marketing and Social Networks

  • Promoting the site on social networks and via online marketing campaigns.
  • Encourage interaction with visitors and members via social networks and a blog.
02.

Content planning and site structure

  • Plan the necessary sections and pages (Home, About, Events, Shop, Contact, etc.).
  • Write attractive, informative content tailored to the target audience.
04.

SEO optimisation

  • Use relevant keywords related to badminton and the club in titles, metadata and content.
  • Ensure that the site is fast, mobile-friendly and well structured (H1, H2 tags, etc.).
  • Create regularly updated content (blog, news) to improve natural referencing.
06.

Maintenance and updates

  • Plan regular updates for site content and security.
  • Analyse site traffic to continuously improve SEO and user experience.
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