In the cobbled streets of Bordeaux, a culinary legend is brought to life by the genius of theCHOCOLAT NOIR agency. This is the enchanting story of the birth of the "Marquise d'Aquitaine" brand of cannelés from Bordeaux. An epic story where passion for gastronomy meets daring creativity, the Marquise d'Aquitaine was born to conquer the taste buds of the world.
It all began with a meeting at the CHOCOLAT NOIR agency. A diverse group of talents - from designers to marketing experts to passionate gourmands - came together to bring a unique project to life. The idea of creating a brand that would capture the very essence of Bordeaux tradition while adding a modern, refined touch was born..
The members of the team immersed themselves in the history of cannelés from Bordeaux, these little cakes that are caramelised on the outside and tender on the inside, emblems of a region rich in flavour. Archives were explored, ancestral recipes were studied and the streets of Bordeaux were explored to understand the soul of this delicacy.
Guided by a deep admiration for Eleanor of Aquitaine, one of the region's most influential figures, the CHOCOLAT NOIR agency came up with the perfect name: "Marquise of Aquitaine". Evocative of royalty and refinementThe name instantly transports consumers to a world where elegance and delectation meet.
The design work was a blend of tradition and innovation. The "Marquise d'Aquitaine" logo has been carefully designed, combining medieval elements with a modern touch, representing the union of past and present. The packaging has been meticulously designed to reflect the exquisite craftsmanship of the cannelés while highlighting the sophistication of the brand..
The launch was a spectacle in itself. The streets of Bordeaux were decked out in historic decors to celebrate the new brand, taking passers-by on a journey through time. Tastings were organised, highlighting the perfect fusion between culinary tradition and contemporary vision..
The "Marquise d'Aquitaine" brand has become much more than a simple delicacy. It has become the symbol of a shared passion for culinary excellence, daring innovation and a commitment to excellence.love for historical roots. Thanks to the "CHOCOLAT NOIR" agency, Bordeaux cannelés have been elevated to the status of a gustatory work of art, making flavours dance on tongues around the world and paying tribute to the region in a new and captivating way..
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