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Trends in Website Design in Bordeaux in 2024

In 2024, the website creation in Bordeaux continues to evolve, harnessing the latest technological innovations to deliver rich, high-performance user experiences. This article explores the key trends in web design and development in the region, highlighting the importance of responsive design, search engine optimisation (SEO) and social media integration.

Responsive Design: An Unavoidable Necessity

Responsive design remains an absolute priority for web developers in Bordeaux. In 2024, with the ever-increasing use of smartphones and tablets, designing sites that adapt fluidly to all screen sizes has become essential. Frameworks such as Bootstrap and Tailwind CSS are widely used to facilitate this adaptability, offering flexible grids and modular components that guarantee an excellent user experience on all devices.

Search Engine Optimisation (SEO): Towards greater specialisation

In Bordeaux, search engine optimisation has evolved far beyond simple metadata and keywords. In 2024, SEO practices incorporate sophisticated strategies such as optimising page load speed, mobile-first indexing and improving web accessibility. Tools such as Google Lighthouse have become essential resources for analysing and improving a website's technical performance. In addition, the increasing importance of quality content and backlinks from reputable sites continues to dominate local SEO strategies.

2024 trend in website creation
2024 trend in website creation

Integrating Social Media: A Gateway to Engagement

Social media integration is another major trend in Bordeaux. Local businesses are increasingly exploiting platforms such as Facebook, Instagram, and LinkedIn to drive traffic to their websites. In 2024, using social media APIs to integrate direct functionality, such as post feeds or share buttons, enriches user interaction and increases online visibility. This trend is particularly relevant for consumer-facing industries, where social engagement can translate directly into conversions.

2024 website trends: Conclusion

The website design trends of 2024 in Bordeaux reflect an evolution towards greater fluidity, interactivity and customisation. Whether through responsive design, advanced SEO or social media integration, Bordeaux developers continue to put the user at the centre of their strategies. These trends are not just responses to technological demands, but also to changing user expectations, which requires constant monitoring and rapid adaptation to new innovations.

Founder and director of the advertising and communications agency CHOCOLAT NOIR, Claude CAZEMAJOUR has worked successively as an agency art director, graphic designer, signage expert and partner.


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