One of your suppliers has asked you for a vector logo... What is it and how do you go about it?
A vector logo is a type of logo designed using vector graphics design software, such as Adobe Illustrator, CorelDRAW, Inkscape or similar tools. Unlike raster images, which are pixelised, vector images are made up of mathematical lines defined by points, lines, curves and geometric shapes. These plots are based on mathematical equations, which means that vector logos are essentially vector drawings.
The advantages of a vector logo over a raster logo include :
- Resize Vector logos can be resized to any size without loss of quality, as they are based on mathematical formulae rather than pixels. On the other hand, raster logos can become blurred or pixelated when enlarged.
- Print quality Vector logos are ideal for high-resolution printing, such as on billboards, signs, business cards and other marketing materials, because they retain their sharpness.
- Easy editing Vector logos are easier to edit and customise than raster logos. You can adjust colours, shapes and other elements without losing quality.
- Transparency Vector logos can be easily made transparent, making them suitable for a variety of applications, including websites, presentations and other media where a transparent background is required.
Yes, vector format is considered a professional format in the graphic design and printing industry. Vector files are widely used in areas such as logo creation, print design, signage, website design, illustration and many others. Here's why vector format is appreciated and considered professional:
- Evolutionary Vector files are made up of geometric shapes, curves and lines defined by mathematical equations. This means they can be resized to any size without loss of quality, which is particularly important for high-resolution printing.
- Consistent quality Vector images retain their sharpness and clarity, whatever their size. This makes them ideal for creating logos and professional graphics.
- Flexible publishing Vector files can be easily modified and customised using graphic design software such as Adobe Illustrator. This allows design professionals to work flexibly and efficiently.
- High-quality printing Vector files are commonly used for professional printing, such as brochures, banners, business cards, etc., because they guarantee high-quality output.
- Professional logos Logo design: Logos are often designed in vector format to ensure that they remain crisp and clear on everything from business cards to giant billboards.
- Versatility Vector files can be exported in a variety of formats, including raster formats (such as JPEG or PNG) for use on the web or other media.
In summary, the vector format is considered professional because it offers significant advantages in terms of quality, scalability, flexibility and adaptability, making it the preferred choice for many design and print applications.
Vector logos are commonly used by companies, organisations and individuals to ensure high-quality reproduction of their logo in a variety of contexts. They are particularly important for brands that want to maintain a consistent visual identity across a range of communication media.