The difference between a communications agency (com agency) and an advertising agency (pub agency) lies mainly in the scope of their services and their specific objectives, even though these two types of agency may sometimes overlap in their functions.
Communication agency :
- Wider range A communication agency offers a wider range of services that encompass advertising, but also other aspects of communications such as public relations, social media management, content marketing, internal and external communications, crisis management and brand identity creation.
- Objective The aim is to build and maintain a consistent, positive brand image across all communication channels, adapting messages to different audiences and media.
Advertising agency :
- Focused on advertising The services are mainly focused on the creation and broadcasting of advertising messages to promote products or services. This includes the design of advertising campaigns, the creation of television spots, radio advertisements, print ads and Internet banner ads.
- Objective Stimulate demand and increase recognition for a product or service through campaigns that directly encourage consumers to buy or engage with the brand.
In short, ucommunication agency offers a wider range of services and handles the overall management of a company's or brand's communications, while an advertising agency focuses primarily on creating advertising campaigns to boost sales or awareness of a product or service.
