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What is the role of an advertising agency?

An advertising agency plays a crucial role in promoting a company's products or services. Here are some of its main functions:

Strategy, creation and planning

  • Communication strategy The agency develops strategies to effectively communicate the brand's message to the target audience. This includes identifying the best communication channels, defining campaign objectives and analysing the market and consumers.
  • Creation and design The agency designs the creative content for advertising campaigns. This can include visuals and texts, videosand other media formats designed to capture attention and convey the message in an impactful way.
  • Media planning and buying Advertising: This is responsible for selecting the ideal platforms for advertising (such as television, radio, digital media, etc.) and buying advertising space. The aim is to maximise visibility while staying within budget.
What is the role of an advertising agency?
What is the role of an advertising agency?

Management and analysis

  • Campaign management The agency oversees all stages of the campaign, from launch to analysis of the results. This includes monitoring ad performance and adjusting strategies where necessary to optimise campaign effectiveness.
  • Analysis of results After the campaign, the agency measures its success according to various indicators such as reach, engagement, conversion, etc. This data helps us to understand what worked and what didn't, and to refine future campaigns. This data helps us to understand what worked and what didn't, and to fine-tune future campaigns.

In short, an advertising agency helps to create, plan and execute advertising campaigns aimed at improving brand awareness, attracting new customers and increasing sales.

Founder and director of the advertising and communications agency CHOCOLAT NOIR, Claude CAZEMAJOUR has worked successively as an agency art director, graphic designer, signage expert and partner.


Founder and inveterate gourmet

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